THE CMO's DILEMMA
A “Spark” of an idea from the founders of your organization has grown and has evolved to what it is today. The challenge that the “Spark” faces are many- An ever changing competitive scenario, changes in customer tastes, the constantly metamorphosing media consumption by customers, new distribution models, etc.
In all this change and churn, digital is at the core of this challenge.
How digitally savvy your business and marketing is, will ensure how prepared the”Spark” is to meet the challenges.
As the Chief Marketing Officer(CMO), are you still checking off the digital boxes and merely being swayed by the new digital cool ideas, or do you have a wholesome, concerted approach to digital? Without a well-thought-out holistic approach that integrates digital with the business and its overall marketing, digital will soon start giving diminishing returns.
A survey of CMOs listed the pain points of their experience when they have to choose a Digital Marketing Agency for their brands
– Lack of understanding of the complete digital ecosystem
- Overspecialization in the digital marketing industry has made marketers miss the big picture. While specialists like SEO, PPC, Social media, etc add great value to a brand, a 360° understanding is required on how to leverage digital media fully. For eg: How can the mobile numbers collected from an SMS campaign be leveraged in social media campaigns? Or how a prospective customer calling the call center number can be converted using Google ads retargeting
– Lack of transparency
- A complete lack of transparency in the financial dealings with media houses, playing favorites to select media, pushing an agenda based strategy recommendation.
-Where is the ROI?
- Digital agency partners are hesitant to be genuine partners.No accountability for the marketing spends. No focus on ROI.
Not interested in facing any of the CMO’s dilemmas while choosing your digital marketing partner?Just go ahead and click the”Learn About Us” button below and explore the services offered by Spark Digital.Discover how Spark Digital is different from the crowd.