Today, it is a marketer's nightmare, every day new digital platforms are adopted by internet users across multiple devices. Tik Tok Vs Facebook Vs Google.
It is about taking a broad and an all-encompassing view of your entire customer journey from discovery to purchase, across multiple devices and touchpoints. For marketers, it is critical to have a 360-degree digital strategy and Spark Digital leaves no gaps in our strategy for potential customers to fall into the cracks.
Tell any marketer that they will only have to pay only when a prospective customer reacts positively to the communication and they will grab it with both their hands.
Pay Per Click or PPC ads offers exactly this. You pay only when a customer clicks on the ads. Many platforms like Google, Facebook, Linkedin, Twitter offer this model.
Combine this with matching customer intent, in-market audience, retargeting, etc.PPC ads offer an advanced platform to razor sharp focus on customers.
High performing PPC ads combine skills in ad technology, creativity, data analytics, web analytics. Spark Digital has a track record of delivering high performing PPC ads for its client.
It is virtually a "Race to the Top" and "Winner takes the whole Cake". In today's world, now a brand website is mandatory and this one website is competing with millions of other websites and only the website showing on page 1 of search engines like Google ends up getting all the traffic or business.
Search Engine Optimisation is about implementing techniques to rank on page 1 of search engines like Google for business-relevant keywords. Spark Digital has a record of ranking our client's on page 1 on search engines like Google.
With finite marketing budgets and innumerable media options available today , to reach an audience, how does a marketer arrive at the correct media mix with an optimal cost?
Backed by data analysis, media planning involves understanding consumer behavior, audience research,tracking customer media habits and recommend the correct media to reach the target audience while media buying involves buying the recommended media at optimal costs.
At Spark Digital we combine Digital strategy with Media Planning/Buying to generate maximum impact for our clients.
For a Meerkat, Google+ or Orkut that die, newborns like Tik Tok, Snap Chat, Instagram are taking over the social media scene while Facebook, Twitter, Linkedin continue to hold their audiences. There is no doubt that if ever there is a chaotic media it is Social Media. In this chaos of new platforms emerging and old ones disappearing, how does a marketer navigate the complex world of social media and engage with his audience?
Spark Digital is well equipped to handle the complexities, track and evaluate the latest trends and provide best in class social media recommendations to meet brand objectives.
Can the video content created for a Tik Tok also be used on Linkedin or for a B2B client the white paper created for Linkedin also be used on Twitter? The answer is a resounding "NO". As the cliche goes "Content is King" creating content is a complex skill that needs an understanding of the platform, the audience on the platform, the brand and good creative/ writing skills
At Spark Digital, we take complete ownership of content creation in association with our partners who are experts in writing white papers for B2B clients to creating short video content.
While the core of Spark Digital is Digital Strategy, we also handle a host of work which are related to a brand's digital strategy which includes Web Design & Development(UI & UX), App Development, Advertising related coding requirements, Email Marketing, Mobile Marketing(SMS, etc), Creatives(banners/email, etc,), Digital training requirements, Online Reputation Management, Influencer Marketing,Viral Marketing.